
Resume & References
Explore my journey in content writing, AI quality assurance, and digital marketing. Click below to download my CV and discover how I can contribute to your success!
Professional Competence
I am a dynamic and results-driven professional with expertise in content writing, AI quality assurance, and digital marketing project management. With a proven track record of managing successful marketing campaigns, I excel in crafting compelling content, optimizing SEO strategies, and driving brand development. My diverse experience spans multiple domains, including B2B and B2C marketing, e-commerce, digital marketing, implementing strategies, client management, bidding proposal, sale integration and social media management.
At iPlex, while managing a team of 30 professionals, I drive innovative marketing strategies and oversee impactful campaigns for 11 diverse clients. From crafting compelling proposals to executing data-driven initiatives, I ensure seamless project execution that aligns with client goals and maximizes ROI. Leveraging tools like Monday.com, Canva, and CapCut, I streamline workflows, enhance brand messaging, and deliver engaging content across platforms. By fostering collaboration, providing mentorship, and focusing on measurable outcomes, I transform marketing efforts into meaningful business growth, aligning strategies with broader company objectives for maximum impact.
I've I led a team of 11 copywriters, managing content for over 70 companies. I specialize in SEO blogging, social media copywriting, and utilizing AI tools to streamline content creation processes. My role involved strategic planning, client collaboration, and content optimization to drive online visibility and engagement. Additionally, I provided insights and recommendations to enhance content strategies and align them with brand objectives.
My expertise in project management is demonstrated through my ability to lead cross-functional teams, collaborate with external partners, and manage timelines and resources efficiently. I am passionate about leveraging my skills in strategic planning, analytics, and brand development to drive successful digital marketing initiatives.
Currently, I am preparing for my MSc in Project Management, aiming to further enhance my leadership capabilities and contribute to innovative marketing strategies in future endeavors.
Key Competencies:
- Project Management
- Digital Content Strategy
- SEO Content writing
- Proposal writing & presenting
- Social Media Management
- Copywriting & AI Tools Utilization
- Strategic Planning
- Brand Development
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References
Name: Afrah Yafai
Reference Type: Professional
Relation: Widening Participation Officer
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Name: Bilal Khan
Reference Type: Professional
Relation: Manager
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Name: Waseem Khan
Reference Type: Professional
Relation: Project Manager
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Name: Zafar Iqbal
Reference Type: Academic
Relation: Professor
Email: zafar142@googlemail.com / zafariqbal@numl.edu.pk
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Name: Dr. Sibghat Ullah Khan
Reference Type: Academic
Relation: Head Of Department
Email: sibghatkhan@numl.edu.pk
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Name: Haroon Ahmed
Reference Type: Personal
Relation: Mentor
