Websailors

At websailors I was responsible for overseeing the strategic management and execution of the company's social media presence and website content. I managed:
Team Leadership & Project Management: Led a team of social media specialists, content creators, and designers to deliver high-quality social media campaigns and ensure the company's online presence was consistently engaging and up to date. Managed the end-to-end process of project delivery, from initial concept through to final execution, ensuring that all deadlines were met and goals were achieved.

AI-Driven Content Strategy: Implemented and optimized an AI-based content strategy to streamline content creation and distribution processes. Leveraged AI tools to analyze audience behavior, generate content ideas, and automate repetitive tasks, which resulted in more efficient workflows and a significant increase in content relevance and engagement.

Social Media Management & Optimization: Oversaw the daily management of the company’s social media accounts across platforms such as LinkedIn, Twitter, Facebook, and Instagram. Ensured that all content reflected the company's brand voice and aligned with the latest trends in web development and technology.

Website Content Management: Worked closely with the web development team to ensure the company’s website was continuously updated with fresh, SEO-optimized content. Coordinated the integration of social media feeds, blogs, and case studies into the website to maintain a dynamic and informative online presence.

Performance Tracking & Reporting: Monitored and analyzed the performance of social media and website content using advanced analytics tools. Provided regular reports to senior management on KPIs, including engagement rates, traffic growth, and lead generation. Used data insights to adjust strategies and drive continuous improvement.

Collaboration & Cross-Functional Coordination: Collaborated with other departments, including marketing, sales, and web development teams, to align social media strategies with broader company objectives. Worked to ensure that the content produced supported product launches, marketing campaigns, and client acquisition efforts.

Innovation & Trend Adaptation: Stayed ahead of industry trends by continuously researching and adopting new social media tools, platforms, and content strategies. Encouraged a culture of innovation within the team, fostering creativity and experimentation to keep the company’s digital presence fresh and competitive.