iPlex.co

At iPlex.co, I was entrusted with managing six client websites, where I led efforts in blog writing, SEO optimization, and content publication. As a Social Media Manager, I took charge of a dynamic team of four professionals, driving comprehensive social media marketing strategies that not only enhanced brand visibility but also significantly contributed to achieving the business objectives of our clients.

Key Responsibilities and Achievements:
Website Management & SEO Optimization:

Managed six client websites, overseeing all aspects of content creation, SEO blogging, and final publication.
Conducted thorough keyword research and implemented on-page SEO strategies to ensure that each blog post was optimized for search engines, driving organic traffic and improving search rankings.
Finalized and published blog content, ensuring it met quality standards and aligned with the client’s brand voice.
Social Media Marketing Leadership:

Developed and executed social media marketing plans and campaigns tailored to enhance brand visibility and achieve business goals. This included crafting strategies for B2B social media marketing initiatives that effectively targeted industry-specific audiences.
Utilized advanced social media marketing tools to analyze performance metrics, track industry trends, and optimize campaign effectiveness. This data-driven approach maximized ROI for our clients and ensured that our strategies were always aligned with the latest digital marketing trends.
Implemented paid social media marketing strategies, focusing on driving conversions and targeting specific demographics. These strategies included running targeted ad campaigns that significantly boosted client engagement and lead generation.
Content Creation & Scheduling:

Managed the creation and scheduling of engaging social media posts, ensuring they adhered to brand guidelines and conveyed the desired messaging. I oversaw the entire content creation process, from ideation to final approval, maintaining high standards of quality and consistency.
Worked closely with the design team, assisting in post design to ensure that visuals complemented the copy and aligned with overall campaign objectives.
Team Leadership & Mentorship:

Provided guidance and mentorship to the social media team, fostering growth and development in key areas such as post designing, content creation, and digital marketing tactics. My leadership ensured that the team was always aligned with client objectives and marketing strategies.
Successfully managed task assignments, including copywriting, SEO blogging, article writing, ad writing, blog publishing, and proofreading, ensuring that all projects were delivered on time and met client expectations.
Cross-Functional Collaboration:

Collaborated cross-functionally with internal stakeholders to ensure that social media marketing efforts were aligned with the overall digital marketing strategies and business objectives of our clients. This included regular meetings with the content writing team to ensure a unified approach across all digital channels.
Worked closely with clients to tailor social media marketing strategies that met the specific needs of small businesses, leveraging cost-effective tactics to maximize impact and drive growth.
Additional Responsibilities:

Handled guest posting, backlinking, and meta business scheduling, all aimed at building traffic on client websites and generating leads.
Strategized and delivered marketing campaigns that were not only innovative but also results-driven, helping clients achieve their business goals through effective digital marketing.